patterns in stock price data. Along the way, Burton shares his own views on behavioral finance in order to shed some much- needed light on the subject. * Discusses the Efficient Market Hypothesis (EMH) and its history, and presents the background of the emergence of behavioral finance * Examines Shleifer's model of noise trading and explores other literature on the topic of noise trading * Covers issues associated with anomalies and details serial correlation from the perspective of experts such as DeBondt and Thaler * A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book In order to achieve better investment results, we must first overcome our behavioral finance biases. This book will put you in a better position to do so.