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Alain Verbeke / I. H. Ian Lee
International Business Strategy
Rethinking the Foundations of Global Corporate Success
- Cambridge University Pr.
- 2021
- Taschenbuch
- ISBN 9781108738378
Now in its third edition, this core textbook combines analytical rigour and true managerial insight on the functioning and strategy of large multinational enterprises (MNEs).
65,00
€
inkl. MwSt.zzgl. Versand
Etwa 7 Tage