Paul B. Silverman
Freddie and Billie's New Business Adventure
- Gemini Business Group. LLC
- 2020
- Taschenbuch
- 186 Seiten
- ISBN 9780983537465
The Doc Larsen Business Adventure Series draws upon the author's corporate management experience, teaching entrepreneurship and management at three universities, publication of two entrepreneurship books and mentoring many new business managers. A portion of proceeds from book sales is being donated to several organizations committed to helping young entrepreneurs including Junior Achievement of America. So how do we educate and motivate young potential entrepreneurs, helping them understand how to plan, launch, and manage a new business? Empowering young adults with entrepreneurship skills helps them excel no matter what career path they pursue. Entrepreneurship programs teach students critical thinking, problem solving, creativity, teamwork, ethics, social responsibility and to plan, develop and launch a new business. But there are challenges. Young adults prefer stories to textbooks. Understandable, compared to action stories, business can be boring. But it doesn't have to be if we develop creative strategies to attract, motivate, and educate young adult readers. The author created the Doc Larsen Business Adventure Series to spur young adult interest in entrepreneurship, help them develop new business ideas and create a successful new business venture. The conversational style of Freddie and Billie's New Business Adventure targets young adults, providing a strong foundation to understand the challenges and solutions for creating a successful new venture. Using conversations and storytelling techniques, not academic lectures, and a light entertaining, highly readable, jargon-free style ensures Freddie and Billie's 'learn by doing' experience is shared with readers. Understanding how new ventures are developed typically demands a 'textbook' approach and this can be overwhelming. The author created the Business In A BoxTM system- a powerful, simple to understand tool to plan, launch and manage new ventures
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