Für statistische Zwecke und um bestmögliche Funktionalität zu bieten, speichert diese Website Cookies auf Ihrem Gerät. Das Speichern von Cookies kann in den Browser-Einstellungen deaktiviert werden. Wenn Sie die Website weiter nutzen, stimmen Sie der Verwendung von Cookies zu.

Cookie akzeptieren
Kenneth M. Cosgrove. Branded Conservatives - How the Brand Brought the Right from the Fringes to the Center of American Politics. Peter Lang Publishing Inc. New York, 2007.
eng

Kenneth M. Cosgrove

Branded Conservatives

How the Brand Brought the Right from the Fringes to the Center of American Politics
  • Lang, Peter
  • 2007
  • Taschenbuch
  • ISBN 9780820474656

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

Auf Lager

Ähnliche Bücher mehr