DiMartino, Catherine / Sarah Butler Jessen. Selling School - The Marketing of Public Education. Teachers College Press, 2018.
eng

Catherine DiMartino / Sarah Butler Jessen

Selling School

The Marketing of Public Education
  • Teachers College Press
  • 2018
  • Taschenbuch
  • 208 Seiten
  • ISBN 9780807758885

Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.

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