Kaynak, Erdener / Tsang-Sing Chan. Consumer Behavior in Asia - Issues and Marketing Practice. Taylor & Francis Ltd (Sales), 1999.

eng

Erdener Kaynak / Tsang-Sing Chan

Consumer Behavior in Asia

Issues and Marketing Practice

Taylor & Francis Ltd (Sales)
1999

Gebunden
130 Seiten
ISBN 9780789006912

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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