Included are soldiers, sailors, cowboys, Indians, space men and spies that populated the action figure world from 1964 to 1969. Over 300 color photographs capture these often elusive and highly sought heroic "dolls for boys" including GI Joe, Captain Action, Johnny West, Major Matt Mason, Johnny Hero, and James Bond, including all the major action figure manufacturers of the day from Hasbro and Mattel to Marx and Ideal.