- Elsevier Science
- 2007
- Taschenbuch
- 294 Seiten
- ISBN 9780750681339
Marketing in a nutshell is an easy-to-use quick reference source for non- marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.
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