This path-breaking book examines our attitudes to the senses from antiquity through to the present day. Robert Jutte explores a wealth of different traditions, images, metaphors and ideas that have survived through time and describes how sensual impressions change the way in which we experience the world. Throughout history, societies have been both intrigued or unsettled by the five senses. The author looks at the way in which the social world conditions our perception and traces the 'rediscovery' of sensual pleasure in the twentieth century, paying attention to experiences as varied as fast food, deoderization, and extra-sensory perception. He concludes by exploring technological change and cyberspace,