The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: ¿ Creating your own Specific Brand Image (SBI) ¿ Developing a flexible business that can evolve with industry trends ¿ Using holistic branding to maximize your customer experience ¿ Crafting a business that is unique with uncompromising quality ¿ Creative ways to differentiate your coffee house ¿ Barista hiring tips to ensure an engaging culture ¿ Techniques to keep your staff motivated ¿ Today's coffee house design trends ¿ The role of the professional barista