Porter, Michael E. Competitive Strategy - Techniques for Analyzing Industries and Competitors. Free Press, 1998.
eng

Michael E Porter

Competitive Strategy

Techniques for Analyzing Industries and Competitors
  • Free Press
  • 1998
  • Gebunden
  • 432 Seiten
  • ISBN 9780684841489

Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.

Etwa 20 Tage