- John Wiley & Sons
- 1999
- Taschenbuch
- 432 Seiten
- ISBN 9780631211266
Herausgeber: David Mercer
" Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
70,00
€
inkl. MwSt.zzgl. Versand
Etwa 20 Tage