Two years after buying one of the highest-revenue-producing tire stores in the nation, Kent Coleman watched in horror as sales spiraled downward. In the elevator, right after an awards banquet for the franchise chain, a stranger looked at Kent's name tag and asked, ''Are you with the 9th South store?" "Yes." Looking puzzled, he said, "That store was legendary. Didn't it used to be number one in the country?" Kent got off the elevator without answering. It's Not About the Mangos takes readers through Kent's initial struggles as a young, failing entrepreneur who eventually learns the secret to success. A master storyteller, Kent teaches principles that can transform company culture, change lives in a meaningful way, and dramatically boost profits. Discover how putting people first creates consistent results that are five times the industry average.