Bernays, Edward. Crystallizing Public Opinion. Dover Publications Inc., 2019.

eng

Edward Bernays

Crystallizing Public Opinion

Dover Publications Inc.
2019

Taschenbuch
208 Seiten
ISBN 9780486836584

In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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