Kotler, Philip / Fernando Trias De Bes. Lateral Marketing - New Techniques for Finding Breakthrough Ideas. Wiley, 2003.

eng

Philip Kotler / Fernando Trias De Bes

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

Wiley
2003

Gebunden
224 Seiten
ISBN 9780471455165

Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl, Credit Suisse, and other top corporations.

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