eng

Bond / Kirshenbaum

Under the Radar

John Wiley & Sons
1997

Gebunden
256 Seiten
ISBN 9780471174691

In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.

71,00 €

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