a how- to guide for surviving and thriving amidst the new uncertainties of contemporary business. "...a joyride through new ideas, memorable stories and superb writing." Philip Kotler "Jo Owen gives a fascinating insight into how 21st century management now works. It is helpful to have someone with his experience, intellect and vision explain the radical changes in a way that makes sense and is immediately usable." Juliet Hope, CEO, Startup "Jo Owen delivers a robust and wide-ranging assault on the delusions of management, strategy, finance and marketing that have created an aura of justified mistrust around the modern corporation, but does so with wit, lucidity and lots of enlivening illustrations. The answers for 21st century business are helpfully accessible." Professor Nigel Nicholson, London Business School, author of Managing the Human Animal and Family Wars "...offers insights that help encourage different thinking." Director Magazine