Jennifer Aaker / Andy Smith
The Dragonfly Effect
- Wiley
- 2010
- Gebunden
- 240 Seiten
- ISBN 9780470614150
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.
25,50
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Etwa 20 Tage