possible to think about the role of journalists as moral agents. The author explores the tensions between the intentions of journalists, the horizons of the audience and the priorities of media institutions. This is a book which deals with important issues that have been relatively neglected in the academic study of the media. It is accessible and relevant and opens up a new terrain for research and teaching on the media as a moral force. Students taking undergraduate courses on the media and others with a wider interest in media morality will find it to be compelling reading.