Kim, W Chan / Renee Mauborgne. Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth. Grand Central Publishing, 2017.

eng

W Chan Kim / Renee Mauborgne

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Grand Central Publishing
2017

Gebunden
336 Seiten
ISBN 9780316314046

Based on a decade of study and analysis, BLUE OCEAN SHIFT is the step-by-step guide to move beyond competition to create and capture new markets, moving from cutthroat 'red oceans' to wide open 'blue oceans,' an essential follow-up to the classic global bestseller Blue Ocean Strategy.

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