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Cookie akzeptierenGraham Smith
Telemarketing Kills Kittens
- Lulu.com
- 2018
- Taschenbuch
- 98 Seiten
- ISBN 9780244697860
This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me
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