Field, Edwin M / Field. Audel Promoting and Marketing Your Crafts. John Wiley & Sons, 1994.
eng

Edwin M Field / Field

Audel Promoting and Marketing Your Crafts

  • John Wiley & Sons
  • 1994
  • Taschenbuch
  • 360 Seiten
  • ISBN 9780025377424

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.

Etwa 20 Tage